February 2012
1 post
8 tags
Feb 10th
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January 2012
11 posts
4 tags
Jan 30th
2 notes
3 tags
2012 Brands Pioneering Online Video  →
Jan 25th
2 notes
9 tags
Jan 25th
2 notes
4 tags
Jan 23rd
8 tags
Jan 19th
3 tags
Jan 18th
14 notes
9 tags
For Reference: Social Media Policies From Top...
The most complete listing of social media policies. Referenced by the world’s largest brands and agencies. Read more: http://socialmediagovernance.com/policies.php#ixzz1j65dTC46
Jan 10th
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Jan 3rd
5 tags
Jan 3rd
109 notes
4 tags
Jan 3rd
8,229 notes
4 tags
Jan 3rd
December 2011
2 posts
Dec 31st
21 notes
7 tags
Dec 2nd
November 2011
8 posts
6 tags
Nov 18th
5 tags
WatchWatch
@EIKNARF does @SUPERFUNPARTY This stunt was produced for @superfun as part of the ‘2 Year in 2 Weeks’ anniversary party which naturally lead into the #SummerDoneDifferent campaign for Hennessy Black. It also served as an opportunity to build brand awareness for Imagine Lifestyles, a company that rents luxury and exotic cars.
Nov 18th
1 tag
WatchWatch
@superfunparty: 2 weeks, 2 years; PART 1
Nov 18th
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WatchWatch
@superfunparty #20
Nov 18th
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@superfunparty #21
Nov 18th
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@superfun Presents the Hennessy Black Out featuring Theophilus London
Nov 18th
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@superfun Presents Fool’s Gold Great Chicago BBQ w/ Hennessy VS
Nov 18th
2 tags
Nov 18th
12 notes
October 2011
1 post
6 tags
WatchWatch
mannybricks: This is an amazingly insightful presentation on the Culture of Luxury by Tim Stock. There are also a number of other presentations from scenarioDNA available on SlideShare.
Oct 10th
10 notes
August 2011
1 post
6 tags
Aug 9th
July 2011
1 post
5 tags
Are we killing our customers with engagement?
I can TRULY sympathize with the message behind this article: “…companies aren’t focusing on deeply engaging with the few people who deeply want to engage with them. Most companies either aren’t doing social media, or they are in a race to acquire as many fans and followers as possible and then get likes and comments from as many as possible.” “With all the competition for our attention, the...
Jul 14th
2 notes
June 2011
2 posts
5 tags
Jun 10th
4 tags
How to Make it in the Music Industry and Why 99%...
How many rappers do you know? How many of them are signed? Do they spam your Facebook inbox and Twitter @replies with their mixtape downloads and Open-Mics. Do you think they will be successful utilizing these options? This article is not supposed to be dedicated Hip Hop “artists” but when it comes down to it, they are the most obnoxious and prevalent type of unsuccessful “artist”. Why?...
Jun 2nd
May 2011
1 post
4 tags
School of WOM - What the Online Convo Showed Us...
If you saw our last blog post or follow @ZocaloGroup, you know that we attended WOMMA’s School of WOM last week.  While many of us were participating in the School of WOM conversation online, it was hard to detect any overall trends as our Twitter feeds were inundated with live #WOMMA reporting. Out of curiosity (and in true Zocalo fashion) we decided to go back through the online...
May 20th
April 2011
2 posts
9 tags
WatchWatch
THIS is how an agency needs to package up the results of an influencer program. The program itself is a rather basic, but effective influencer program. I can picture execs at LVMH watching this and saying “So that’s what marketing wanted to spend 200K on. I get it.” Well done, Alloy Access. Via jamareaton.
Apr 20th
3 notes
3 tags
Apr 14th
7 notes