Textbook - Perpectives on Marketing

VoyR Episode One: Kanye West – World Leaders via Illroots.

The Voyr.com concept is a creative new way to monetize a tour. On the fan side, it provides inspiring behind-the-scenes footage. On the artist side, it’s a way to earn additional revenue by selling subscriptions and partnering with a brand (Jeep in this case). On the brand side, it’s a creative way to associate your product offerings with influential artists. That’s a win-win-win in my book.