Textbook - Perpectives on Marketing

A great activation by Air China combining social media, location-based check-ins, QR codes, and gamification to drive awareness for an existing but unknown service offering.


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Textbook - Perpectives on Marketing
I work at a leading word-of-mouth marketing/PR agency and as a marketing strategist @superfun. This a collection of my thoughts on marketing, social media, word-of-mouth, PR, innovation, creativity, and more. If you'd like to talk, you can find me on Twitter: @TextbookJoe

Thoughts and opinions here are my own and do not represent my employer.
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