Textbook - Perpectives on Marketing

THIS is how an agency needs to package up the results of an influencer program. The program itself is a rather basic, but effective influencer program. I can picture execs at LVMH watching this and saying “So that’s what marketing wanted to spend 200K on. I get it.” Well done, Alloy Access. Via jamareaton.

(Source: thethoughtpro)


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Textbook - Perpectives on Marketing
I work at a leading word-of-mouth marketing/PR agency and as a marketing strategist @superfun. This a collection of my thoughts on marketing, social media, word-of-mouth, PR, innovation, creativity, and more. If you'd like to talk, you can find me on Twitter: @TextbookJoe

Thoughts and opinions here are my own and do not represent my employer.
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