I can TRULY sympathize with the message behind this article:

“…companies aren’t focusing on deeply engaging with the few people who deeply want to engage with them. Most companies either aren’t doing social media, or they are in a race to acquire as many fans and followers as possible and then get likes and comments from as many as possible.”

“With all the competition for our attention, the flood of content and news and status updates, I think consumers increasingly resent attempts to draw their attention with questions, content, contests, and conversations that aren’t valuable, relevant, fun, or interesting. It’s just more noise.”

“We’ve created a monster, by telling every company that they NEED a Facebook page and Twitter account and that they need to converse and engage.”

Full Article: http://www.businessesgrow.com/2011/07/13/are-we-killing-our-customers-with-engagement/?utm_source=rickmans.me&utm_medium=twitter&utm_campaign=social